Personalized
Charitable Giving

Built for individuals, families, & financial advisors.

Start your charitable giving journey with the deepest nonprofit research available. Build your first fully-personalized charitable giving plan.

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Screenshot of the Firefly Giving dashboard showing charitable giving analytics and planning tools
Why Firefly?

Donations should be fulfilling, not tedious.

We're dedicated to making you a proactive source of good in the world by eliminating hassle and giving you all the tools you need to build a charitable giving strategy tailored to your preferences.

$0 Transaction Fees

Stop paying up to 4% to donate to the causes you love. With Firefly, every penny of your donation goes directly to the charities you care about. We firmly believe in removing friction from charitable giving.

Illustration showing zero transaction fees benefit

Research Nonprofits Deeply

Our advanced and unique nonprofit data, combined with your charitable preferences, enables us to make personalized recommendations that align with your giving strategy.

Firefly's comprehensive charity screening interface

Work With Your Financial Advisor

Bridge the gap between donors and advisors. While 90% of donors want charitable giving guidance, only 11% of advisors discuss it. Our Strategy Proposal and communication tools create the perfect foundation for collaboration.

Firefly's collaborative social stream interface

Expand Your Philanthropic Network

Connect with like-minded donors and experienced philanthropists. Share insights, discover new causes, and amplify your impact through collaborative giving opportunities within our trusted community.

Example of Firefly's detailed giving strategy proposal
Made For

Built for charitable givers and the financial advisors who help them.

Whether you manage your own finances or work with a financial advisor, our tools will seamlessly integrate with your workflow.

  • No need for a new account

    Keep your money in the financial accounts you already know and love. We facilitate your donations from these accounts.

  • Loop in your team

    Use our team functionality to share views, reporting, and control with advisors, accountants, and family.

  • Discover new charities

    No matter your giving preferences, our research tools will help you discover the best nonprofits for you.

  • Donate without friction

    Say goodbye to 4% transaction fees that lessen your positive impact. Our $0 transaction fees ensure every penny of your donation reaches the good causes you support.

  • Monitor your impact

    Keep tabs on your overall impact and tax savings as they accumulate. Keep your financial advisor in the loop so they can incorporate your activities into your overall financial plan.

  • Join the community

    Celebrate and collaborate with the community to bring more money to the causes you care about. Get grassroots intel on which charities are doing the best work.

How it works

A unified home for your generosity

With Firefly, you have one place to manage every step of the charitable giving process, from discovering nonprofits to making donations and beyond.

  1. Discover

    Set your giving preferences and get personalized nonprofit recommendations that align with your values and goals.

  2. Donate

    Make secure, fee-free donations directly to vetted nonprofits. Track and manage all your charitable giving in one place.

  3. Monitor

    View detailed analytics of your giving history, impact metrics, and tax documentation. Stay informed about how your donations make a difference.

  4. Collaborate

    Connect with advisors, family members, and other donors. Share insights and amplify your impact through collective giving.

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FAQ

Frequently Asked Questions

You've got questions, we've got answers.
Blog

Our latest research and advice for givers

Whether you've been giving for years or are just starting your generosity journey, there's always more to learn and tweak with your giving strategy.

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