All about us

Let's do more good together.

We're aiming to amplify the quantity and velocity of good done in the world, and we can't do it without you.

Our mission

Make charitable giving more fulfilling for donors and impactful for beneficiaries.

Charitable giving today is often inefficient. Donors, if they choose to do any research, have meager tools for charity selection and financial planning. Advisors, who would like to help, are stuck in the same boat, with little to assist them when guiding their clients on a major part of their financial life. We're here to change that.

Deepening the advisor-client relationship.

Facilitating the charitable giving discussion where it makes the most sense - with your financial advisor.

Whether you manage your own finances or work with a financial advisor, our tools will seamlessly integrate with your workflow.

Innovating to the core

We're reimagining charitable giving from the ground up.

Whether you manage your own finances or work with a financial advisor, our tools will seamlessly integrate with your workflow.

Transaction fees limit giving

Any fee that scales with the amount you give, naturally, curtails that giving. Our subscription model means charities get every penny you donate.

Giving is personal

There may be no "right" way to do good, but there is a right way for you. Our tools are designed to help you create a giving strategy that fulfills your giving goals.

Giving together is better

Firefly doesn't force anyone to give socially, but we provide some fun tools to bring donors together and encourage more giving collectively.