Cultivation in charitable giving refers to the strategic process of building and nurturing relationships with potential donors to increase their engagement and investment in an organization's mission. This process involves regular communication, personalized outreach, and meaningful interactions that help donors understand the impact of their giving and feel connected to the cause.
Significance
Effective cultivation is crucial for sustainable fundraising as it helps organizations develop a reliable donor base and secure long-term support. By investing time in cultivation, nonprofits can better understand donor motivations, align giving opportunities with donor interests, and create lasting partnerships that result in increased giving levels and donor retention. This approach moves beyond transactional fundraising to create meaningful relationships that benefit both the donor and the organization over time.
