Key Term

What is Leadership Giving?

Definition

Leadership Giving refers to charitable donations that are significantly larger than average contributions, typically representing the top tier of giving within a fundraising campaign or organization. These gifts often come from major donors, including individuals, families, or corporations who make substantial financial commitments that set the pace for other donors and demonstrate strong support for the organization's mission.

Significance

Leadership gifts play a crucial role in charitable organizations by providing a foundation for successful fundraising campaigns and inspiring others to give. These contributions often account for 40-60% of a campaign's total and help establish credibility and momentum for fundraising efforts. Leadership donors frequently become key stakeholders in the organization, offering not just financial support but also strategic guidance and networking opportunities. Their early commitment in campaigns can create a domino effect, encouraging other donors to participate and helping organizations reach their fundraising goals more effectively.