Key Term

What is Micro-Philanthropy?

Definition

Micro-philanthropy refers to small-scale charitable giving that involves modest donations, typically ranging from a few dollars to a few hundred dollars, made by individual donors to support specific causes or projects. This approach to giving emphasizes the cumulative impact of many small contributions rather than relying on large donations from wealthy benefactors. It often leverages digital platforms and social media to connect donors directly with causes and beneficiaries.

Significance

Micro-philanthropy has revolutionized charitable giving by democratizing philanthropy and making it accessible to people of all income levels. It has become increasingly important in the digital age, as online platforms and mobile apps enable instant, small-scale donations that collectively can create significant impact. This model has proven particularly effective in engaging younger generations in charitable giving, as it aligns with their preferences for direct involvement, transparency, and immediate impact. The approach has also helped charities diversify their funding sources and reduce dependency on major donors, while building broader, more sustainable supporter bases.