Key Term

What is Moves Management?

Definition

Moves Management is a strategic process used by nonprofit organizations and fundraisers to cultivate relationships with donors by planning, implementing, and tracking a series of 'moves' or interactions designed to bring donors closer to making a gift. These moves can include personal meetings, phone calls, event invitations, newsletters, and other touchpoints that help build and strengthen the relationship between the organization and potential donors.

Significance

Moves Management is crucial in modern philanthropic fundraising because it provides a systematic approach to donor cultivation and stewardship. By tracking and planning donor interactions, organizations can more effectively guide prospects through the giving cycle, from initial contact to major gift commitment. This methodical approach helps fundraisers maintain focus on their most promising donors, allocate resources efficiently, and increase the likelihood of securing significant contributions. Organizations that successfully implement Moves Management typically see higher donor retention rates, larger average gift sizes, and more predictable fundraising outcomes.