Key Term

What is Solicitation?

Definition

A solicitation is a direct request or appeal for charitable donations, typically made by a nonprofit organization to potential donors. This can take many forms, including direct mail campaigns, email appeals, phone calls, personal visits, or digital fundraising campaigns. Solicitations usually include specific information about the charitable cause, how donations will be used, and various ways to contribute.

Significance

Solicitations are fundamental to nonprofit fundraising efforts and represent a critical connection point between charitable organizations and potential donors. Effective solicitations must comply with state and federal regulations, maintain transparency about the use of funds, and build trust with donors. The way an organization conducts its solicitations can significantly impact its fundraising success, donor retention rates, and overall reputation in the philanthropic community. Well-crafted solicitations help organizations maintain sustainable funding streams while fostering long-term relationships with supporters.